Opinion: Can YouTube ever be brand safe?

[ad_1] They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that […]

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3 Tips for Refining YouTube Placements

[ad_1] While it is something often forgotten about and neglected for more important things, placements and are an important piece of making sure you’re allocating spend in the best possible way and steering clear of irrelevant or harmful surroundings. With the rollout […]

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Oscar Mayer and Kraft aren't what they used to be. Plus, Nike and YouTube do damage control: Friday Wake-Up Call

[ad_1] Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people […]

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YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform

[ad_1] YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a […]

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Lee Clow is retiring. Plus, Chuck E. Cheese fights a YouTube conspiracy theory: Thursday Wake-Up Call

[ad_1] Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people […]

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