Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now

[ad_1] I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether […]

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PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]

[ad_1] This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, […]

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The #1 Way to Take Your PPC Strategy from Average to Expert

[ad_1] While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be considered foundational. This is curiosity for human behavior. While your campaigns […]

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PPC Conversion Tracking

[ad_1] Did you know that nearly 70% of all PPC traffic isn’t properly tracked? Shocking, right? Actually, I made that up. But could you imagine if that was true? It’s thoughts like that which keep me up at night. Now that I […]

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