Opinion: Can YouTube ever be brand safe?

[ad_1] They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that […]

Read More

Opinion: How to make your pitch great again

[ad_1] Winning a pitch is, unfortunately, pretty much everything in advertising these days. If you win, other peopleclients, talent, consultantswill believe in you and, thus, you will win more pitches. If you win and your work is undistinguished, people will nonetheless think […]

Read More