Here's a look at some of the ads in the Oscars

[ad_1] Despite the drama surrounding the Academy Awardsincluding a host-less telecast and failed attempts at trying to shorten the showadvertising still remains robust. Earlier this week Disney-ABC TV Group confirmed it sold out of commercial inventory in the Oscars. Although ABC announced […]

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Here's a look at some of the ads airing in the Oscars

[ad_1] Despite the drama surrounding the Academy Awardsincluding a host-less telecast and failed attempts at trying to shorten the showadvertising still remains robust. Earlier this week Disney-ABC TV Group confirmed it sold out of commercial inventory in the Oscars. Although ABC announced […]

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Watch the newest ads on TV from Wingstop, Cottonelle, Burger King and more

[ad_1] Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. A few highlights: Wingstop, the restaurant […]

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How Samsung is marketing its $1,980 foldable phone. Plus, an update on Oscars ads: Thursday Wake-Up Call

[ad_1] Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people […]

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Amazon tops the most-watched video ads of the week

[ad_1] The number one spot on the list of most-viewed video ads for the week goes to Amazon with a series of ads featuring the company’s Echo products. One clip features a father coaching his daughter through cooking a meal for her […]

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Watch Bernie Sanders trash Howard Schultz as a know-nothing billionaire who can afford a lot of TV ads

[ad_1] On today’s “CBS This Morning,” newly declared presidential candidate Bernie Sanders wasted no time dismissing one of his potential competitors: former Starbucks CEO Howard Schultz, who recently announced he’s considering a run for president. At the 3:31 mark in the segment […]

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Five groundbreaking campaigns that moved the needle on black representation in ads

[ad_1] In 1972, McDonald’s hired Burrell McCain (now Burrell Communications Group) to help the fast-food chain do a better job of connecting with African-American diners. The agency had been founded in 1971 with a mission to convince marketers that there were differences […]

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Facebook tests empowering publishers to deliver ads to Watch

[ad_1] Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the […]

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5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization

[ad_1] More than 96% of ad clicks don’t convert, and that’s largely in part because too many digital marketers don’t focus enough on post-click optimization. They focus primarily on pre-click strategies instead, which results in non-converting clicks. Dedicating more time to optimize […]

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