Nike debuts powerful Serena Williams ad at hostless Oscars and Hellmann's is awfully happy: Monday Wake-Up Call

[ad_1] Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people […]

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Coke channels a 1970s-era car chase for new Orange Vanilla Coke ad

[ad_1] Coca-Cola is channeling a 1970s-era car-chase scene with its debut ad for Orange Vanilla Coke, the soda’s first new flavor in 12 years. The spot, by Wieden & Kennedy Portland, looks like it was ripped from an episode of “Starsky and […]

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Cadillac goes big in Oscars with major ad buy

[ad_1] Cadillac is coming back to the Oscars in a big way. The General Motors luxury brand will consume four minutes of ad time during Sunday’s broadcast of the award show on ABC as it launches a new campaign called “Rise” that […]

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YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform

[ad_1] YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a […]

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Horizon Media aims for more than half its ad deals to be guaranteed on business outcomes in next five years

[ad_1] Horizon Media is aiming for more than half of its ad deals to be guaranteed on actual business outcomes, rather than the standard age and gender demographics, within the next three to five years. To this end, Horizon is introducing a […]

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Oracle claims a fighter of pirated apps is a front for ad fraud

[ad_1] A company that claims to combat app piracy is a pirate itself, according to a report Oracle released on Wednesday. Oracle claims the company, Tapcore, has been perpetrating a massive ad fraud on Android devices by infecting apps with software that […]

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ABC sells out of Oscars ad inventory

[ad_1] Despite the absence of a host and a slate of Best Picture nominees that includes a made-for-TV movie, advertisers don’t seem to have been particularly anxious about investing in this year’s Academy Awards broadcast. And while ABC may have faced some […]

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Google-Facebook duopoly set to lose some of its share of ad spend

[ad_1] The duopoly is losing some of its advertising dominance, albeit a very small amount. The combined share of Google and Facebook will drop in 2019, even as their revenues grow, according to eMarketer. Google will fall to 37.2 percent from 38.2 […]

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Watch 'Vision,' the first Bernie Sanders 2020 campaign ad

[ad_1] On today’s “CBS This Morning,” Bernie Sanders dismissed former Starbucks CEO Starbucks Howard Schultzwho recently announced he’s considering a run for presidentas, basically, a know-nothing billionaire whose main qualification for the highest office in the land is that he can buy […]

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Walmart takes online ad sales in house, dealing huge blow to WPP unit

[ad_1] Walmart is taking website ad sales and related analytics work handled by WPP’s Triad in house, affecting hundreds of jobs and eliminating the bulk of work for a business WPP acquired less than three years ago. Triad has told employees it […]

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