Stitch Fix debuts new brand campaign on Oscars night

[ad_1] On the stiletto heels of its own experiential red carpet event earlier this month, Stitch Fix is rolling out a new brand campaign on Hollywood’s biggest night. The San Francisco-based ecommerce company will debut a 60-second spot on Sunday in several […]

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Nike and Serena Williams dream 'Crazier' in powerful new Oscars spot

[ad_1] Nike is using the Academy Awards Sunday to push a new female-focused “Just Do It” spot. The 90-second video is the latest iteration of the sportswear giant’s “Dream Crazy” campaign, which was first unveiled by Colin Kaepernick last fall in honor […]

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BMF employee alleges she was demoted after telling the company she was pregnant

[ad_1] An employee of experiential marketing agency BMF claims agency leaders reneged on her promotion after she told the company she was pregnant with her first child and planned to take maternity leave. The lawsuit, filed Wednesday in U.S. District Court in […]

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Watch the newest commercials on TV from Chipotle, Samsung, State Farm and more

[ad_1] Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. A few highlights: Samsung hypes various […]

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Juul expects skyrocketing sales of $3.4 billion, despite flavored vape ban

[ad_1] A U.S. ban on sales of most flavored e-cigarettes dealt a blow to the financial results of Juul Labs last quarter, but the company behind America’s most popular e-cigarette device sees it as a minor setback. Juul forecasts revenue of $3.4 […]

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'The Masked Singer' offers a glimpse at the future of Fox

[ad_1] As much as live sports will generate the lion’s share of commercial impressions for the revamped Fox, the Big Four broadcaster next fall will still be on the hook to program some eight hours of general-entertainment fare per week. And while […]

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Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now

[ad_1] I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether […]

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Here's a look at some of the ads airing in the Oscars

[ad_1] Despite the drama surrounding the Academy Awardsincluding a host-less telecast and failed attempts at trying to shorten the showadvertising still remains robust. Earlier this week Disney-ABC TV Group confirmed it sold out of commercial inventory in the Oscars. Although ABC announced […]

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Cadillac goes big in Oscars with major ad buy

[ad_1] Cadillac is coming back to the Oscars in a big way. The General Motors luxury brand will consume four minutes of ad time during Sunday’s broadcast of the award show on ABC as it launches a new campaign called “Rise” that […]

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3 Tips for Refining YouTube Placements

[ad_1] While it is something often forgotten about and neglected for more important things, placements and are an important piece of making sure you’re allocating spend in the best possible way and steering clear of irrelevant or harmful surroundings. With the rollout […]

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