Despite the drama surrounding the Academy Awardsincluding a host-less telecast and failed attempts at trying to shorten the showadvertising still remains robust.
Earlier this week Disney-ABC TV Group confirmed it sold out of commercial inventory in the Oscars. Although ABC announced the sell-out just four days before Sunday night’s broadcast, insiders say the network closed out its last bit of Oscars business two weeks ago. This is in keeping with the pace of recent years.
A 30-second spot in this year’s broadcast is in-line with last year, costing advertisers around $2.2 million.
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