Excel Tips for the Time-Crunched Marketer

[ad_1] When you’re working with enormous amounts of data in Excel all day long, you’re constantly thinking of ways you can speed up your work without sacrificing quality. When you’re performing routine reporting and budgeting, or data analysis and data visualization, your […]

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Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now

[ad_1] I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether […]

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3 Tips for Refining YouTube Placements

[ad_1] While it is something often forgotten about and neglected for more important things, placements and are an important piece of making sure you’re allocating spend in the best possible way and steering clear of irrelevant or harmful surroundings. With the rollout […]

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What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]

[ad_1] Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if only […]

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How are Your Best Practices Holding Up In 2019?

[ad_1] Change. Change is good. Change is inevitable. Change is change. I think it’s funny how even though it’s a completely normal facet of life it can sneak up on the best of us. Lately, I’ve been reconsidering some of my best […]

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PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]

[ad_1] This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, […]

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The #1 Way to Take Your PPC Strategy from Average to Expert

[ad_1] While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be considered foundational. This is curiosity for human behavior. While your campaigns […]

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PPC Conversion Tracking

[ad_1] Did you know that nearly 70% of all PPC traffic isn’t properly tracked? Shocking, right? Actually, I made that up. But could you imagine if that was true? It’s thoughts like that which keep me up at night. Now that I […]

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New from LinkedIn: 2018 Year In Review

[ad_1] LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren’t available on other social […]

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