OpticsPlanet Wins Email Hero Award for Best Offer Email

[ad_1] Winning the Email Hero Award for Best Offer Email, this week we’re featuring OpticsPlanet! What were the goals of this particular campaign? OpticsPlanet received a large quantity of OpticsPlanet branded fleece jackets. Obviously, we wanted to reward our VIP customers, and […]

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List Hygiene Webinar: Q&A

[ad_1] Our recent Ask the Experts webinar on list hygiene attracted a lot of great questions! Unfortunately, we didn’t have enough time to answer them all, so let’s dig into the some of them right now: If you’re using a real-time validation […]

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GDPR vs CCPA

[ad_1] It’s clear data privacy laws are fast becoming a primary element in any data privacy conversation.  In last year’s blog series, we discussed how the General Data Protection Regulation (GDPR) which went into effect on May 25, 2018.  Shortly after GDPR […]

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Promoting Meaningful Communication with Gmail Promotions Update

[ad_1] Gmail has changed the email experience for their subscribers’ once again. This time around though, marketers aren’t calling it email marketing armageddon (looking at you Promotions tab naysayers circa 2013). Gmail has announced that they are giving marketers the ability to […]

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Email Effectiveness is Improving [New Report]

[ad_1] Email is still the go-to marketing channel for many organizations—and with good reason. Studies show that a vast majority of consumers prefer email for brand communications, and current projections indicate that by 2021, there will be more than 4.1 billion email […]

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Understanding New Email Subscribers Acquired During the Holidays

[ad_1] For 2018, Forrester estimated that U.S. online shopping would reach $151 billion. The holiday season was expected to see a 1.7 percent increase in spending. The holiday season is the most important time of the year for most retailers, filled with a […]

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What is the California Consumer Privacy Act (CCPA)?

[ad_1] We all know that with the continued rise of consumer data breaches and growing privacy concerns, there have been massive changes occurring for many countries on privacy regulations. The most recent and more publicized has been the EU General Data Protection […]

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Optimize Your Program with Our Expanded AI Solution and Enhanced Reporting

[ad_1] Welcome to the new year! We’ve all had a month now to settle in, make our goals, and lay this year’s foundation for our companies, our customers, and ourselves. The Return Path team has spent the last month gearing up for […]

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Improve Customer Experience With Relevant Return-Related Emails

[ad_1] You’ve packaged up your product with care and shipped it out to eager customers. But it didn’t quite fit the needs of the customer, for whatever reason, and now it’s headed back to your distribution center with a return label. While […]

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What’s Ahead: Email Marketing Predictions for 2019

[ad_1] Many email marketers are busy setting new goals for the year ahead. In order to prioritize, it’s important to consider some of the key factors that will shape email marketing in 2019, including privacy, personalization, and consumer experience. Increased focus on […]

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